…to our last update to our piece about the Amazon Kindle: That NEA study that claimed (or was interpreted by some pundits as claiming) Americans don’t read anymore? Probably not.
Danny Westneat’s rave review with reservations and my pal Paul Andrews’s more scathing piece about Amazon’s new e-book device (the latter admittedly written without having seen the machine in person) both refer to the old, tired meme of “The Book.”
This meme, which I’ve bashed before, can be divided into two arguments; both of them, I believe, are specious.
First, Andrews reiterates that chestnut argument I’ve been hearing my entire adult life, that nobody reads anymore (particularly those vidiot kids guilty of not being From The Sixties); thus, The Book, and with it all capacity for rational intelligence, has become the refuge of a small literate elite just like in pre-Renaissance days.
Second, both Andrews and Westneat trot out the notion that there’s something sacred about The Book, something that will never, can never, be equalled by any electronic device imaginable; and even if it could, hardcore “people of the book” (especially the older male ones) are, by nature, proud Luddites, who’d rather be living in some imagined pre-20th-century pastoral Eden.
Andrews cites a recent National Endowment for the Arts study claiming that “reading for pleasure” among adults has dropped bigtime since the mid-’90s. Actually, all “legacy media” have dropped bigtime in popularity, from broadcast TV/radio to newspapers and magazines to movies in theaters. The culprits: DVDs, video/computer games, them danged Interwebs, and more active leisure pursuits such as gyms.
And if book buyers really were such technophobes, Amazon wouldn’t have made its first market niche from them.
Folks “read for pleasure” on screens all the time these days. You’re probably doing so right now.
The catch is that Internet-based reading has, to date, emphasized short-form content, such as that featured in this splendiferous web-column thingy.
The trick has been to devise an environment that facilitates/encourages long-form reading; i.e. single book-length texts.
That’s what all the developers of specialized e-book reader machines have strived for this past decade or so. From what I’ve read about Kindle (I haven’t seen one in person either), they’re still not there yet.
But that doesn’t mean it’ll never happen.
I can foresee something a little bigger than the iPhone or a little smaller than a Tablet PC, running open source software or at least non-encrypted file formats, that’s pleasant enough on the eyes for extended reading times, and which enables the total immersive feel of burying oneself in a good tale.
Further updates still: According to the SeaTimes’s Brier Dudley, Amazon didn’t develop the Kindle hardware here but in Silicon Valley. And Amazon indeed ignored the Seattle media at Kindle’s launch, not even inviting anybody from here to its big debut presentation in NYC.
Here’s some more info about the Amazon Kindle e-book reader from my own e-book publishers.
Apparently, I was wrong about a couple of points: Kindle does play MP3 audio files and includes a rudimentary Web browser.
Amazon.com’s first in-house hardware product, the “Kindle” e-book device, isn’t to be officially announced until tomorrow (Monday).
But already, pundits and bloggers are placing virtual bets on the machine’s commercial viability.
Some, including Newsweek’s Steven Levy in a long puff piece, are calling it the future of reading, or at least a stepping stone toward the future of reading.
Others, such as Information Week’s Thomas Claburn, have already proclaimed Kindle a “debacle.” These skeptics note that specialized e-book reading devices have been out in one form or another, from one company or another, for almost a decade now, and nobody’s made turned them into must-have lifestyle accessories.
My take, without having seen the thing (and, as something sold only online, how’s anybody going to see it before buying it?): It’s a $399 tablet that pretty much just plays back texts and limited graphics, in a copy-protected file format. It does have Wi-Fi built in plus a little keyboard, so it can be used for email and for the digital editions of daily newspapers (by paid subscription, natch). But it probably won’t be capable of games or audio-video files or serious computing applications.
For the same price you can get the highly successful iPhone, which has Wi-Fi, displays texts, provides the free online versions of every newspaper that offers one, plays music and movies, runs (or soon will run) third-party Web-based applications, and also makes and receives phone calls.
Or if you want a larger text surface to peruse, there are tablet PCs and laptops.
And while proprietary e-book reader formats have come and gone, e-books themselves have become a real business.
I have the great fortune of contributing to a strong, growing e-book publisher. (Buy my e-book title now and get the next update free!)
This outfit, Take Control Books, uses Adobe’s darn-near-ubiquitous .PDF format. (Yes, I know the phrase “.PDF format” expands into “Portable Document Format format.”) It’s an open standard. It lets you read text at a size big enough for eyes my age or small enough for a small-screened device. (So far, refitting .PDFs for iPhone’s more intimate confines takes some ingenuity, but people are working on that.)
Yes, on-screen reading of long-form text documents (i.e., “books”) is here, and here to stay, no matter what’s Kindle’s market fate.
…from some other burg? Lonesome for Seattle’s most vibrant streetscape? Thanks to Amazon.com’s A9 site, you can now take a virtual trip up Aurora Avenue!
…buy almost anything that’s legal from Amazon these days.